People Powered Progress

Situation
With a highly controversial President in office, the “Resistance” movement sweeping the nation, and the 2018 midterms on the horizon, MoveOn—the pioneers of digital activism—sought to reposition and reinvigorate its brand and digital platforms to harness the power of the moment.

Through this initiative, MoveOn was armed with a more engaging platform, a cohesive digital experience, and a brand that empowers the next generation of activists to start movements and influence political outcomes in the US.