JIEUN LEE

Goldman Sachs Asset Management: Your Performance, Our Priority

Client | Thrivent

Agency | Prophet

Role | Senior Designer

Our goal for this project was to enhance the reputation and business of Goldman Sachs Asset Management beyond its current brand expression. The new design system is simple and refined, with expansive cinematic imagery that reflects our global insights and expertise. Close-cropped images of our clients highlight our immersive understanding of their goals and potential. The visual system is designed to coexist with the broader enterprise visual system while amplifying the Goldman Sachs Asset Management brand in the market.

Goldman Sachs Asset Management: Your Performance, Our Priority

Client | Thrivent

Agency | Prophet

Role | Senior Designer

Our goal for this project was to enhance the reputation and business of Goldman Sachs Asset Management beyond its current brand expression. The new design system is simple and refined, with expansive cinematic imagery that reflects our global insights and expertise. Close-cropped images of our clients highlight our immersive understanding of their goals and potential. The visual system is designed to coexist with the broader enterprise visual system while amplifying the Goldman Sachs Asset Management brand in the market.