JIEUN LEE

Credit built around you

In a category filled with skepticism, our job was to create an approachable brand to connect with the contemporary consumer. We helped build this new credit card from the ground up including a new name, logo, tone of voice, and positioning.

Client | Ollo
Agency | Red Peak

Symmetry

Financial balance is represented throughout the identity by symmetrical elements, evoking the verbal and visual aspects of the palindromic name.

Client | Ollo
Agency | Red Peak

Credit built around you

Symmetry

Financial balance is represented throughout the identity by symmetrical elements, evoking the verbal and visual aspects of the palindromic name.